Innovative tools for blockchain startups & traditional marketers alike.

Published on January 11, 2022

Can you tell us about your company/project?

Omar Salim -
Airlyft is a growth hacking tool for crypto startups. Within the platform there are innovative tools to run customised campaigns, distribute rewards on-chain while boosting your crypto project instantaneously.

How did you venture into this space?

Omar Salim -
Hailing previously from tech companies where traditional marketing methods work for SaaS companies, it’s a whole different ball game in the crypto world.
Marketing methods such as Airdrops, Giveaways, Competitions, Learn & Earn & so have proven to be effective but not without their own problems which include increased bot participation, inability of users to understand the tasks at hand, multiple account participations with bots, organizations backing away from token distribution after launching their airdrop & so on. All this led to us understanding the need of the hour to create a one stop tool for all marketing related activities which safeguard both participants as well as the organization.

Can you tell us about the team behind this?

Omar Salim -
Our team consists of 7 core team members at the moment. Our Co-Founders Rachit Magon, Surya Singh & Aslam Shah all come from Tech companies previously and have experience in software development, UX/UI development and entrepreneurial experience as well within this space. Neha Alreja was the founder of an Ed-Tech startup & also works in marketing as well, Chandra Singh was the founder of (an appointment scheduling software) & is extremely efficient in community as well as investor relations. Muiz Nadeem is a full stack engineer along with being a technical wizard. He was working at Surya’s previous startup . Lastly, I come with a marketing experience of almost a decade & have worked with global F&B brands on a large scale.

What is it that your project is trying to simplify/solve in this space & how??

Omar Salim -
In the current scenario, the marketing methodologies of crypto projects while being effective to a certain degree are all chaotic. We as a company have launched Airlyft to organize and simplify all the marketing processes end to end without any compromise on both the users as well as the organisations end. In a nut shell, Airlyft is designed to bring structure and order to the currently existing chaotic system.

What are the platforms that have worked for you and what has been your strategy behind it?

Omar Salim -
Currently we are targeting a few platforms which have their own usage.
- Twitter: The main one where the crypto community is most active. Essential for all crypto startups.
- Telegram & Discord: Essential for communication towards community management.
- Medium: Blog writing and deeper insights into the company, products & industry knowledge.
- Linked In: For showcasing presence within the professional community of people belonging to both traditional and non traditional industries
- Instagram & FB: Just because they are Instagram & FB 🤪

What marketing advice would you give to your fellow marketers in this space?

Omar Salim -
As this space is in a very nascent stage, there is constant change that keeps happening. Keeping up with the changes and constantly evolving is key while maintaining a crucial momentum. Once you get the results you expected down the road you can set your own pace without having to compromise on your marketing expertise and aesthetics. Two key factors are important here : Quality & Consistency.

What's the immediate goal plan for the next 6 months of your project & how do you plan on getting there?

Omar Salim -
In the next 6 months, we have certain goals kept in mind that we as a company wish to accomplish. Some of them consist of our Beta launch, KTE token launch, Referral Modules, VC’s & Launchpad Integration and many other exciting features which we will release in the coming months. As far as the plan to achieve this is concerned, we have full faith in the capability of our team where each member has proven themselves and isn't afraid to roll up their sleeves and fulfill their tasks and achieve our goal collectively as a unit.

The Crypto space is constantly evolving, how do you plan to keep your project upto date within this space?

Omar Salim -
The Crypto space as discussed above is very much like an adolescent child. Temperamental & constant behavioral change. Vigilance and a keen observational skill set is required to manage it. By being up to date with the constant trends, listening to our consumers, addressing the needs of the industry and working towards implementing them, we are confident of seeing our project at the topmost.